SELECTED WORK
VIRGIO
Transitioning from Fast Fashion to a Circular-Conscious Fashion Brand
A UI/UX case study on crafting digital experiences for VIRGIO’s mobile and web platforms.
VIRGIO
Elevating the user experience during the Singles’ Day Sale Campaign
A UI/UX case study on designing mobile app experience for VIRGIO’s 11.11 Single’s Day Sale campaign.
VIRGIO
Rebranding Journey from Fast Fashion to Conscious Circular Brand
A Case study on re-branding story of Virgio’s brand identity.
SAMSUNG MY GALAXY
Redesigning the mobile experience for an “All in One” super app
A UI/UX case study on re-designing the app experience for Samsung My Galaxy.
PROODLE SOLUTIONS
Designing a mobile solution for the Student Enrollment platform
A UI/UX Case study on building a mobile app (MVP) for students applying for higher education.
LOCALOYE
Designing solutions for a brand campaign for LocalOye
A collection of work on branding and visual design for a campaign "Will Get It Done" for a home services startup
About me
I am a dedicated, self-taught product designer specializing in creating visually appealing and user-friendly solutions for apps and the web. I consistently push boundaries and think outside the box. As a dreamer and thinker, I ponder the mysteries of human behaviour and enjoy observing how the cosmos unfolds.
I’ve spent the last 8 years working on a wide range of digital products for Tech Corporations, E-commerce, and Startups. My educational background in Animation and Graphic Design enables me to approach product design cohesively. I strongly believe in simplicity and tackling problems holistically, while also getting down to the nitty-gritty details.
I actively contribute throughout the entire design lifecycle, from problem discovery and research to delivering refined final screens. I am proficient in ideation and rapid user testing, for feedback.
"My most recent project involved designing sustainable solutions for mobile and web platforms at VIRGIO."
Skills and Capabilities
My Design Process
My design process is tailored to meet the unique needs of each project, whether it involves redesigning an existing product, developing a new one from scratch, or integrating new features into an existing product.
UNDERSTAND
What, Who, When, Where, Why & How
RESEARCH
Primary and Secondary
IDEATION
Brainstorming, Wireframes, Mockups
FEEDBACK
AB Testing, and Stakeholder Feedbacks
FINAL DESIGNS
GUI, Interaction, Design System, and Documentation
IMPROVEMENTS
Analytics, User Testing, Reviews
