Brand and Visual Design for LocalOye Campaign
A collection of work on branding and visual design for a campaign "Will Get It Done" for a home services startup, LocalOye
My Role
Art Direction
Visual Design
Branding
Tools & Softwares
Adobe Illustrator
Adobe After Affects
Adobe Photoshop
Year
2016
Planning for the Campaign
The idea was to bring the hidden sides of providing services to our customers and showcasing how the services by LocalOye were better and more reliable than others.
We focussed on 3 approaches and designed solutions around these three buckets in the form of Social Media Content, Videos, Creatives and Ad banners.
Services . Users . Partners
"How LocalOye is Bettere"
We emphasised the services that were provided and made a comical design to bring fun and compared it with local help.
"Super Heros Also Need Help"
Targeting the users as the main focus of all actions, we played with the emotional side of the customer.
"Our Partner are also Human"
We showcased personal interviews of our partners from different service verticals, such as photography, and beauty.
"Will Get It Done"
"Even Superheroes Need Help"
Everyone is a superhero when doing house chores, but even they need help.
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Don't Do It Yourself (#DontDIY)
We made videos to promote our services like yoga and plumbig.
These were also used to make vines and promotional content on Facebook and YouTube.
"Know Our Partners"
We interviewed and launched several videos in order to make our partners more visible and credible.
The videos were launched our Youtube channel.
